The Launch Brand Grow Blog is made up of guest posters from all over the world, in all different creative industries!
If you would like to be a guest blogger, please fill out this form to apply.
Priority blogging spaces go to our Launch Brand Grow Community members. Check out the Community right here!
Launch Brand Grow Events & members
community members & events
October 3, 2018
Hi everyone! My name’s Charlie and I’m the stock photographer behind Tide & Tree.
I’m here today to share my top 5 tips I’ve learnt from selling digital goods online to really maximise your selling potential and create an awesome experience for your customers.
I’ve been selling stock photography for about a year and a half now, both on my website and through Creative Market (if you haven’t heard of them they’re basically Etsy for digital goods and design assets).
You can find just about any kind of digital asset on there, from fonts, to templates, to stock photography, to illustrations, to website themes and lots more.
They’re a great platform to get started on and build up an audience. Through regularly uploading stock photography bundles to CM, I’ve been featured in their free giveaway bundle and their monthly discounted bundle – which was great for getting some business promotion!
Through the exposure of these awesome bundles, I’ve built up a small but growing audience both on social media, CM and my mailing list.
I’ve also learnt what to do, and what not to do to maximise the selling potential of your products and create an engaging customer journey to increase future sales.
Pin me to read later!
And whilst I still have a way to go, I want to share what I’ve learnt along the way to help you maximise your selling potential early on!
So with that, here are my 5 top tips for creating an awesome customer journey for your digital goods:
You know the phrase ‘never judge a book by its cover’? Unfortunately that doesn’t apply in the digital-goods industry.
You’re against the masses of other digital products out there; some of them not-so-good, some of them amazing. Naturally you’ve poured your soul into creating your digital product, so why sell it short with a bland and uninspiring front cover?
A good front cover speaks volumes not just for how good the product suddenly looks, but how good your business now looks.
How to create a good front cover you ask? Shop around! Look for inspiration both in your niche and in other categories.
For instance if I’m looking for a front cover design for a stock photo bundle, I may check out other stock photographers, but I’ll also check out illustrators, font designers and social media template bundles to get some fresh inspiration for a design.
You want to make sure you think of how you’ll label your product and how much information you want on the front cover (how many images/files etc or what’s it’s used for ).
If you’re selling a bundle product you also want to think about whether you use one shot or multiple shots in the front cover, and how you’ll lay that up.
Check out these beautiful covers to get your creative juices flowing!
Powered by Creative Market
Powered by Creative Market
Powered by Creative Market
Tip: Use a Canva template (it’s free!) to create some really professional looking covers. Even better – create a template for yourself to use on each product of the same category to create cohesion and a ‘branded’ look. It also speeds up your product development when you have a pre-done design ready to go.
With some products it’s hard to know all the different ways you can use it.
For instance many people just see stock photography for your social media, but it’s also amazing for website design, email headers, course graphics, opt-in imagery and showcasing your prints, mug designs and other physical products!
Let your audience know all the different ways your product can be used. Click To Tweet
If I only show my audience one picture of the product, they won’t be able to see all the different ways to use it – some of which they may never have thought of!
So let your audience know all the different ways your product can be used, even if you think it’s not worth it and people can work it out for themselves.
I can’t tell you the times I’ve had inspiration for a new idea just by purely shopping around the gallery pictures of a product on CM, which inevitably then leads to buying said product.
Tip: Create at least 2-3 gallery images of your design asset ‘in-use’ to showcase how it can serve a variety of needs. You could even use it to cross-sell with another product you own or collaborate with another designer! Again, you can use Canva and create a template to speed things up for your product development. Also make sure your product description has lots of information on how to use it, who it’s for, who you are and why you’re worth buying from – and again a pre-written template creates a strong cohesive brand image.
Don’t forget about the awesome potential for increased customer engagement after you’ve made your sale.
It’ll vary depending on what you offer, but for instance whenever I sell a mock-up, I include a PDF instructions file so they know how to use the product – and I tag on at the end a reminder of how they can get 5 free stock pics by signing up to my mailing list.
It’s just a nice, friendly, non-pushy way of asking your customer to stay with you and benefit from your future services and products.
It also gives you the opportunity to let your customers know where to find you via email and social media.
It would be a great opportunity to ask for a testimonial or feedback in return for a discount or offer of some kind, or possibly invite them to tag you on social media when using your product in return for some free promotion on your IG stories for instance.
Tip: Create a quick ‘thank-you’ note and include it in your product files – use it to gain opt-ins to your mailing list or up-sell/cross-sell other relevant products/services that your customers may be interested in. And put your website, email and social media handles on there so they can connect with you – make them actual links in the PDF so they can click straight over to your page and like/follow/connect instantly.
Just because it’s a virtual shop doesn’t mean it can’t get ‘dusty’. The more products you upload, the more your older products get shoved to the back of the listings.
That means in time, your shop loses any kind of order and just looks a bit, well messy.
A good-looking shop (whether it’s on your website or a marketplace) is one with a certain amount of order and intention to it. One where you can tell the shop-owner has thought about how he or she wants it to look, and what products they want you to see first.
For instance you would want your newer products at the top, but possibly your best sellers just below.
A good-looking shop (whether it’s on your website or a marketplace) is one with a certain amount of order and intention to it. Click To Tweet
You may be having a sale and therefore want to re-order your products to show the sale items first. Or you may be having a clear-out and want your older products front and centre.
It’s something that’ll regularly change so its important to make time each month or quarter to evaluate your shop and order it intentionally – savvy customers can tell the difference.
Tip: Schedule an hour slot every couple of months (depending on how often you upload fresh products or if you’re having a sale etc) to sift through and re-organise the order of your goods. Use it as an excuse to get rid of old products that you feel you’ve outgrown in terms of the quality you can produce (hello clearance sale opportunity!).
Just as it’s important to keep a tidy shop, it’s also important to show your audience you’re active and regularly working.
Because unlike a physical shop, your open 24-7 online which means your audience won’t actually know if you’ve released your latest product last week or 5 years ago.
But if your shop looks like the middle of summer and we’re actually a week away from Christmas, it’s going to look like you’re not around much and people will be wary of buying from you – what if they need after-sales support? Or have any questions? I know I’d rather shop from a seller who’s active and available if I need them.
I’d rather shop from a seller who’s active and available if I need them. Click To Tweet
This goes for whether you sell seasonally themed products or not. If you do sell seasonal goods it’s especially important to be seasonally branded about 2-3 weeks before the season actually starts!
And if your products are evergreen, it can still be beneficial to put up a festive themed shop banner over the Christmas period etc, or a romantic banner around valentines – you get the idea.
Tip: Schedule some time towards the end of the current season (or earlier depending on your business model) to ‘decorate’ your shop. For instance on Creative Market you can create a festive shop banner, or create some fresh product covers with wreaths hanging over them etc. If it’s your own website you’ve got even more freedom to decorate for the season and show your audience you’re there, working away and looking amazing doing it.
And there you have it! My top 5 tips for creating an incredible digital selling journey.
Hope you found those helpful, and if you’ve tried any of the above or if you have your own tips, comment below with your experience!
Hi there! My names Charlie and I help small business owners look amazing online with nature-inspired stock photography and mock-ups. (If you fancy it, there’s 5 free stock pics waiting for you over at www.tideandtree.com!) I also blog about business wellbeing, content confidence and mindful productivity for introverted, stressed out entrepreneurs and workers. And I’m usually found drinking a Baileys coffee way too early in the day, humming along to the Jurassic Park theme tune thinking no-one can hear me.
The Launch Brand Grow and Creative Summits were built to help creative entrepreneurs with networking, learning, educating, supporting, empowering, vulnerability, camaraderie, creative spirit, suggestions, connections & more