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September 9, 2018
I’m a sucker for great copy and marketing and I happened upon an ad for a promising conference that hit both of those sweet spots. The website was on point, the topics were amazing, and the speakers knew their stuff but none of the speakers looked like me. This conference lacked diversity in a big way.
Isn’t that the case with many of the events in our industry, though?
I usually struggle to find conferences or summits that are using their platform to represent a wide range of people.
You might be asking me, “Well why does this even matter?”
And to be honest, I think we, as an industry, are better than that, friends. We are better than just representing a small segment of our community, we are better than not using our platforms to make sure we are making all people feel heard and seen, and we are better than not putting in that effort.
I absolutely adore how Kyrsten and Kelly have really embraced this within their summits. The most recent one being, the Creative Growth Summit (where I spoke on this very topic). They really took the time to make sure there was a diverse range of people speaking and presenting which is just so beautiful to me!!
We are better than just representing a small segment of our community Click To Tweet
I am a firm believer that we have the power to be the change especially as creative entrepreneurs. We are living outside the box of what society tells us is acceptable or normal so we have a huge advantage in shaking up the world for the better.
Ready to help create seats at the table for all of us and foster more diversity in our industry?
Let’s do it.
When thinking about changing the world we usually think about giving speeches to large audiences, meeting with foreign dignitaries, and somehow becoming queen — or is that just me?
But the actual first step is being willing to get out of your comfort zone. The minute we are willing to talk about the not so rosy parts of our industry and world we take the first steps to becoming the change.
Nothing happens without first being willing to step into the uncomfortable space of talking about diversity and inclusion. We all have to be open to listening, learning, and connecting more deeply with each other.
The minute we are willing to talk about the not so rosy parts of our industry and world we take the first steps to becoming the change. Click To Tweet
Having those deep connections first allow us to have hard conversations and come from a place of wanting to understand and form bridges instead of just having your point be heard.
I don’t usually recommend getting into uncomfortable conversations with people who you haven’t already connected with because:
Growing communities of people who genuinely want to know each other allows us to have talks about the important things without sacrificing the connectivity we all crave.
Just like in our businesses and how we choose to get uncomfortable — we need to be willing to do that with the things that matter.
So how can you have these vulnerable and uncomfortable conversations with people?
These are just a few tips of many, but hopefully they get you started on the right foot!
The more stories you tell the more you notice the stories that aren’t being told. As a brand strategist one of my big goals is to make sure my clients become storytellers after our work together.
Becoming an effective storyteller is a key ingredient in becoming a world changer. Stories are one of the things that connects us as people across borders, nations, and backgrounds. If we are hoping to create a more inclusive world we need to start with our own stories.
The more stories you tell the more you notice the stories that aren’t being told. Click To Tweet
Sharing your story helps you see more and more how we are all people, trying to live our best lives, and help people along the way.
In telling those stories you also begin to notice stories that aren’t being told as often. The voices that are being left out. The ideas and thoughts we don’t hear too often.
Becoming an effective storyteller is a key ingredient in becoming a world changer. Click To Tweet
Telling your story equips you to help elevate the stories of others and build community while doing so!
But you may be thinking- ok how do I become a storyteller? How do I know what story to tell? What can I do to be more effective with the stories I’m telling in my business?
It’s almost like I’m psychic, right? Just kidding, but I get those questions all the time so I have a free guide for you right here. It’ll help walk you through the steps of telling stories and telling them well within your business!
We all have the best intentions, right? Kinda like when I say I’ll go to the gym at 5:30am but then I end up sleeping in. That intention means nothing without action.
My favorite quote on this is by Bryant McGill:
“Every journey begins with the first step of articulating the intention, and then becoming the intention.”
When we just list intentions or think about how that would be a good idea, but don’t implement a plan to make it happen then we don’t get anywhere in business and in life.
I know Kyrsten and I talked about this when preparing for the Creative Growth Summit and she mentioned how this concept of having a diverse brand was an intention, but then they created an action plan to actually make it happen!
The same is true with this topic. If we don’t actually set up an action plan to back up our good intentions then we are left with just that — intentions. And I don’t know about you, but I want to live a life of taking action and seeing things change for the better both in my business and life in general.
So whenever I have an intention towards something I pick 3 things that I can do in a reasonable amount of time to make that intention a reality.
For instance, if I want to foster diversity in the creative industry my action plan would look this:
See, simple right? It just takes a couple seconds of turning those sweet intentions in your heart into actual actions that benefit all of us!
Whew, we made it! I hope this encourages you to step out of your comfort zone and start finding ways in which you can make a difference. We are all so capable of being the change and I hope we all step into that gift, friends!
Danait- pronounced da-nyt- is a strategic brand and web designer for female creative entrepreneurs who are on a mission to build communities, impact, and profit in their businesses. She combines the art of branding and the science of marketing to craft unique & impactful designs that convert. Passionate about using entrepreneurship as a way to be the change, she is usually working on ways to make the world a place we all feel welcome. When she’s not designing, Danait is cuddling with her fur-baby Lula and wondering what the appropriate number of times to have pizza and wine in a a week is.
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