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branding portfolio

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WHAT MAKES FOR A GOOD BRAND?

A solid brand identity will showcase 1. your style and personality to 2. attract your ideal clients in a way that 3. presents your work consistently, coherently and professionally by 4. telling a story.

- fiona humberstone

"The right brand identity can help you attract more of the clients and work that has you leaping out of bed in the morning - and less of the stuff that leaves you with unpleasant knots in your stomach."

- seth godin

"Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”

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