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I just finished Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh, who is the CEO of Zappos, which is a company that sells shoes really, really well. I read the book in a day while I was watching the kids. I read a lot of books in my pursuit of self […]

There are about a million webinars floating around, talking about all kinds of ways to improve your business, streamline, how to know when to xyz, etc, and occasionally one will pique my interest. Today, I stumble upon one that was actually really nicely done, seemed very genuine and had some great content to someone who […]

As Seth Godin defines branding here, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or […]

In the rush to design a launch a beautiful looking website, it’s easy to lose track of the reason for making the website in the first place – to provide information to potential clients! Here are 5 things that every website should have.   1. Contact information in the footer (or somewhere on every page) […]

Book finished! The Dip by Seth Godin is a super short, super quick book about that terrible spot in business-ownership (or just life in general) when you’ve invested a lot of time into something, and all you feel like you’re doing is floundering around, not really making any progress, but also not really wanting to quit, […]